Social Media & Creator Specialist

About the Job

The Social Media and Creator Specialist is an exciting role within the Creative Solutions team at Bolster. The position involves developing and delivering culture first content for our clients and partnering with the best creators across the culture, entertainment and music spaces. 

This role is responsible for leading a patch of clients across their social and creator retainers, leading the strategy, driving creativity and applying operational excellence. You’ll be creatively ambitious and a relationship cultivator - nurturing relationships with your clients, creators, influencers, talent and brand partners, to produce culture forward branded content in close collaboration with clients.

The successful candidate will be self-confessed social-media-obsessed, a TikTok aficionado, possess solid copywriting chops, be a wizz at producing on-trend low-fi social assets, all the while managing multiple tasks with meticulous attention to detail. Happy clients will serve as the primary measure of success for this role.

This role is the ideal opportunity for someone who is driven to pave a career path as a leader in social media marketing and excited to work on big brands in the music and entertainment industry.

OK, I’m sold – but what even is Bolster?

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Nike, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

1. Strategy: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.

2. Creative Solutions: We devise fan-led creative solutions and storytelling that helps brands cut through.

3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.
   

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);

• Common State (PR); and

• Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

What You’ll Be Doing

Social Media Client Management, Social Media Strategy & Creator Management 70%

• Lead the development and execution of social media strategies aligned to client objectives, audience insights and cultural moments

• Own end-to-end management of retained clients and projects, including weekly WIPs, delivering work to deadline and quarterly planning cycles 

• Produce and oversee creation of platform-native social assets (Reels, TikTok, Shorts), including low-fi and creator-style content. Ensure content is platform first and copy is on brief, to the clients tone, and captures peoples attention 

• Oversee and collaborate with an integrated team of specialists, ensuring every part of the process is working the way it should!

• Identify and manage risk, escalation and sensitive community issues in line with client guidelines 

• Analyse performance using platform analytics and reporting tools; provide insights, learnings and optimisation recommendations

• Ensure social retainers run on budget and on time, becoming an extension of your clients business 

Social Media Client Management, Social Media Strategy & Creator Management 20%

• Identify, evaluate and onboard creators, influencers and talent aligned to client and campaign objectives

• Develop clear, concise briefs outlining deliverables, timelines and brand requirements

• Manage creator relationships from briefing through delivery, feedback and rollout

• Negotiate talent fees and manage contracts in collaboration with internal teams. 

• Coordinate production with creators, freelancers and external partners

• Manage feedback and revision processes between clients and creators

• Oversee distribution and amplification of creator content across relevant platforms

Cultural Leadership 10%

• Support Bolster’s own social presence and marketing channels

• Stay ahead of platform updates, trends and emerging formats

• Maintain a strong point of view on culture, entertainment and internet behaviour

• Collaborate with the Creative Solutions team to refine processes and ways of working

• Genuine obsession with social media — especially TikTok and creator-led content

• Strong storytelling skills and creative ambition 

• Highly proactive and self-directed; comfortable owning work end-to-end

• Proven experience becoming an extension of a clients business, listening and being able to deliver to brief

• Experienced in working with integrated teams, organisations and agencies. 

• Excellent time management and organisational skills

• Detail-oriented, without losing creative momentum

• Curious, experimental mindset balanced with respect for process

• Strong understanding of pop culture, music and entertainment spaces

• Passion for discovering and nurturing emerging creators in the Australian market

• Working knowledge of:

  • Meta Business Manager

  • Social management and/or social listening tools

  • Google Workspace

  • CapCut and/or Premiere Pro

• 4+ years experience in a fast-paced social, creator or creative agency environments

• Bonus points for experience in hospitality, events or live entertainment

Our Culture
Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients:

• Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know.

• We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day.

• We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end.

• We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about.

• It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering.
  

What You Can Expect From Us

• Interesting, exciting, and challenging work with an enviable list of clients

• Support, guidance, and growth including an annual learning and development budget

• Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers

• Flexible working model with office and WFH days split 50/50

• Free coffee, Class Pass credits and access to Masterclass online training

• Employee Assistance Program (EAP) services including counselling and wellbeing resources

• Complimentary tickets to industry, music and arts events

• Progression – recognition and reward for your efforts

We believe that diversity of thought, skills, experiences and background create more effective and successful teams. We promise equal opportunity for all applicants, irrespective of gender, age, ethnicity, cultural background, race, religion, disability, or sexual orientation.

Bolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and / or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.