Senior Creative (Content)

Job Purpose

Bolster’s Senior Creative - Content is responsible for leading the development of culturally salient creative ideas and content systems across Bolster’s client portfolio. This is not a traditional content or creative role, it sits at the intersection of creative, social, strategy       and culture. 

This role is for someone who understands culture, subculture and trends, mobilising fandom and  how brands can be injected into culture without disrupting it. You will lead ideation, guide execution, and mentor a team of creatives and content specialists to produce work that cuts through and resonates in culture. 

You will work closely with Strategy, PR, Media and Client teams. Shaping ideas and Bolster’s creative product from the start. Guiding how our ideas come to life, and pushing  the work (and the team) to be sharper, braver and more culturally tuned in.

OK, I’m sold – but what even is Bolster?

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams. Our foundational clients include festivals and events such as St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Nike, EA Games, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture. 

At Bolster, we do loads of stuff, but 3 things really well:

1. Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.

2. Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.

3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);

• Common State (PR); and

• Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

What you’ll be doing?

Creative Leadership & Ideation

• Lead the development of culture and content-first creative ideas across key clients & pitches.

• Set the creative direction for content systems, series and campaigns. Ensuring they are distinctive, platform-native and culturally relevant.

• Push the standard of work across the agency, ensuring ideas are interesting, original and ownable. Including;

  • Guiding the development of scalable content systems, formats and series that drive ongoing engagement and fandom

  • Ensuring our work is built for the nuances of each platform (TikTok, Instagram, YouTube, emerging channels)

  •  Identifying new formats, creators and platform opportunities that keep Bolster    ahead of the curve

• Bring a strong, opinionated creative POV grounded in culture, entertainment and audience behaviour.

• Partner with integrated teams across the agency to ensure ideas are insight-led and commercially effective.

• Lead creative responses in new business pitches and proactive opportunities.

Execution & Creative Oversight

• Oversee the execution of content outputs across key clients, ensuring a consistently high creative standard. Help Bolster to continually elevate our work.

• Provide clear creative direction and feedback to designers, editors, creators and production.

• Ensure ideas are translated effectively from concept to final output.

• Maintain quality control across all deliverables, from social content to larger campaign executions.

• Work closely with production teams to build Bolster’s in house content production capabilities and product.

Team Leadership & Integration

•  Lead and mentor the content and social creative team, setting a high bar for creative thinking and execution.

• Manage direct reports, including 1:1s, progression planning and performance reviews.  Support the development of junior and mid-level creatives, helping them grow into stronger thinkers and makers.

• Foster a culture of creativity, curiosity and experimentation within the team

• Help to build and manage a network of external creators, freelancers and production partners

• Work closely with PR, Media, Strategy and Client teams to ensure content ideas extend into broader cultural moments

• Influence how ideas are brought to life across earned, paid and owned channels

• Lead the presentation and sell-in of ideas, bringing clients with you and defending the work when it matters

• Contribute to Bolster’s overall creative reputation and output.

• 5+ years experience across content, social, creative or integrated agency roles

• Strong creative portfolio demonstrating platform-native, culturally relevant work

• Deep understanding of social platforms, content ecosystems and audience behaviour

• Ability to think conceptually (big ideas) and executionally (how it comes to life)

• Strong communication and presentation skills

• Experience working in fast-paced, culturally driven environments

Desirable

• Experience leading creative output and mentoring teams

• Experience across sports. music, entertainment or youth-focused brands

• Experience working with creators, talent and influencer ecosystems

• Strong understanding of production processes (shoot, edit, post)

• Experience leading creative in new business pitches