Creator and Community Manager

About the Job

The Creator and Community Manager is an exciting new role within the Creative Solutions team at Bolster. The position involves developing and delivering highly-engaging, thumb-stopping content across a variety of social media channels for our (enviable!) retained clients in the music industry and event promotion sector.

This role is responsible for the creation and maintenance of content calendars, copywriting and asset production that entertains audiences, plus scheduling and posting, and importantly – the cultivation of online communities. The Creator and Community Manager is also in charge of nurturing relationships with creators, influencers, talent and brand partners, to produce branded content in close collaboration with clients.

The successful candidate will be a self-confessed social media pro with a deep passion for music and a proven background in the industry. You'll have solid copywriting chops and be a wizard at creating on-trend, low-fi social media assets using in-app editing tools. Ultimately, the measure of your success will be the satisfaction of our clients, who will rely on your ability to craft content that resonates with fans and amplifies their digital presence.

This opening is the ideal opportunity for someone who is driven to pave a career in social media marketing within the music industry, who can bring an insider's understanding of the music scene and promotional marketing strategies.

OK, I’m sold – but what even is Bolster?

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

1. Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.

2. Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.

3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);

• Common State (PR); and

• Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

What You’ll Be Doing

Social Media and Community Management 65%

• Create and maintain content calendars, current and reflective of the content strategy

• Generate, adapt and edit copy for owned channels including socials, EDM and web

• Produce on-trend low-fi social assets using in-app editing tools (e.g. IG Reels, TikTok)

• Schedule and post content to client social media channels with military precision

• Social media marketing including content compilation / creation, planning and scheduling (predominantly) for tours and festivals

• Work across a variety of social media platforms including (but not limited to) Instagram, Facebook, TikTok, YouTube, YouTube Shorts, Snapchat, Discord, LinkedIn, X, Twitch

• Cultivate communities in real-time across multiple social channels

• Active and engaging community management and moderation, in line with brand guidelines

• Monitor performance (via Business Manager, Sprout Social) and formulate reporting insights

• Manage client relationships and communications, in particular, lead WIP meetings / check-ins

• Maintain a delightful client service experience at every touchpoint

• Provide content ideation support in response to client briefs and pitches, as well as proactives

Creator and Talent Management 25%

• Research, identify and engage prospective creators, influencers, talent and brand partners for clients across the SEA region

• Develop super-succinct brief documents with urgency, in close collaboration with clients

• Negotiate talent fees and contracting, with meticulous attention to detail

• Manage collaborator relationships to produce a range of promotional content, at scale

• Coordinate the production of creator pieces from external freelancers and contractors

• Act as the intermediary for revision rounds between client and creator

• Handle the rollout of social content across a variety of social media platforms
  

Admin and Internal Support 10%

• Support the execution of Bolster’s own marketing strategy across our owned channels

• Stay in the loop re platform updates to ensure our content is cutting-edge and social-first

• Keep a finger on the pulse of cultural and social trends – the quintessential pop-culture ‘nerd’

• Work closely with the Creative Solutions team to refine our ways of working

• Self-confessed social-media-obsessed, particularly with TikTok and content creation

• Solid copywriting skills

• Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it

• Superior time management and organisational skills, with exceptional attention to detail

• Enthusiasm for experimentation and optimisation, but also committed to process

• Keen interest in current events, pop culture and music, with an innate understanding of trends

• Genuine passion for content creators – ambition to find emerging talent in the AU & SEA markets

• Competence working in the following platforms: Business Manager, Sprout Social, Figma, Google Suite, CapCut / Premiere Pro

• 3+ years experience in a fast-paced digital / marketing / media / advertising environment

• Music and entertainment and / or events experience mandatory

Our Culture
Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients:

• Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know.

• We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day.

• We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end.

• We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about.

• It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering.

What You Can Expect From Us

• Interesting, exciting, and challenging work with an enviable list of clients

• Support, guidance, and growth including an annual learning and development budget

• Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers

• Flexible working model with office and WFH days split 50/50

• Free coffee, Class Pass credits and access to Masterclass online training

• Employee Assistance Program (EAP) services including counselling and wellbeing resources

• Complimentary tickets to industry, music and arts events

• Progression – recognition and reward for your efforts

We believe that diversity of thought, skills, experiences and background create more effective and successful teams. We promise equal opportunity for all applicants, irrespective of gender, age, ethnicity, cultural background, race, religion, disability, or sexual orientation.

Bolster values diversity and nurtures the uniqueness of our team and the individuals who make us stronger. We encourage candidates from diverse and / or minority backgrounds to express their interest. Our team is excited to share our experience, share our space and share the mic. We believe in creating a working environment where each individual is able to bring their full self to work and is valued for their unique contribution.