Campaign Manager

About the Job

Are you a data-driven ‘tech-head’ with a genuine passion for marketing and emerging advertising solutions? Bolster Group is looking for a Campaign Manager to join our team of media specialists working across some of Australia’s most iconic entertainment, consumer and lifestyle brands.

With your strategic, solutions-focused mindset and cross-platform expertise, you’ll be able to act as a soundboard for clients, troubleshoot challenges and collaborate with your peers with a proactive and can-do attitude. This is an awesome opportunity to join a supportive team of high-performers that are laser-focused on results but just as equally on having fun along the way.

If you have a proven track record of effectively managing campaigns and clients, plus a juicy brain to boot, then we want to hear from you!

OK, I’m sold – but what even is Bolster?

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we’re a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Beyond The Valley, Pitch, St Jerome’s Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world’s biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We’re the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

1. Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.
2. Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.
3. Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

• Aeroplane (experiential and commercial rights);
• Common State (PR); and
• Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

What You’ll Be Doing

Campaign Management 85%

• End-to-end campaign management across Meta, Google Ads, TikTok Ads, programmatic display, audio, video and digital OOH
• Campaign strategy and channel planning
• Liaise with clients, publisher / platform reps, as well as internal teams within the Group
• Set-up conversion and pixel tracking, Google Tag Manager or other measurement tools
• Generate, adapt and edit copy for paid channels, in collaboration with clients
• Schedule ads and manage campaign budgets with military precision
• Closely monitor, troubleshoot and optimise campaign performance, to meet client objectives
• Escalate scope and billing requests to the client service and finance team with urgency
• Carefully manage expectations at all times and keep clients informed via frequent updates
• Analyse and visualise data and results to compile end of campaign reports including insights
• Act as a soundboard for clients and share strategic thinking and recommendations
• Maintain a delightful client service experience at every touchpoint

Admin and Training 15%

• Attend internal team meetings including WIPs, training sessions and ad-hoc brainstorms
• Stay in the loop with marketing trends / tech, share thought leadership with clients and peers
• Work closely with the Media team to provide general assistance and refine our way of working
• Contribute to training and development of junior team members
• Represent Bolster at industry events, client meetings and agency group functions

• Experience in Meta Business Manager, Google Ads, YouTube, DV360, TikTok Ads, Broadsign, Vistar, Google Campaign Manager 360, GA4 (not all are requisites, training will be provided)
• Proficiency with analytics tools such as Rubii, Whatagraph, Supermetrics, Data Studio and project management software like Slack, Monday.com, Notion and Google Suite
• Exposure to programmatic buying platforms (DSPs) or Supply Side Platforms (SSPs) desirable
• 3+ years background in a fast-paced digital / marketing / media / advertising environment
• Ability to communicate technical information succinctly and articulately, without ambiguity
• Previous people management highly regarded, exceptional delegation skills are essential
• Proven history of managing and building rapport with clients, colleagues and stakeholders
• Proactive and self-motivated nature – you don’t wait to be told what to do or how to do it!
• Track record of using data to identify an insight or an opportunity to provide value
• Genuine passion for marketing trends, tech and a commitment to continuous improvement
• An understanding and love of music and other cultural pillars that our clients sit within
• Brownie points for previous history with offline / traditional media

Our Culture
Best described by our values, which serve as the guiding principles in how we interact with our peers, partners and clients:

• Eyes on culture. We connect our clients to culture and current affairs, immersing ourselves in the communities we serve. We know everything they need to know.
• We turn up. In a presentation. At a launch. At an event. In a WIP. For our clients and teammates, every day.
• We roll with the punches. We know the nature of this work is unpredictable. We do our best work when we’re thrown a curveball, or dive into the deep end.
• We keep it real. You can’t fake what we do. We strip away the BS and build trusting relationships. Knowledge, transparency, authenticity – this is what we’re about.
• It’s in our hands. We take responsibility, stay one step ahead, push outside our comfort zone and never phone it in. We’d rather fail trying something new than die wondering.

What You Can Expect From Us

• Interesting, exciting, and challenging work with an enviable list of clients
• Support, guidance, and growth including an annual learning and development budget
• Fortnightly 'Bolster Uni' sessions featuring both internal and external speakers
• Flexible working model with office and WFH days split 50/50
• Free coffee, Class Pass credits and access to Masterclass online training
• Employee Assistance Program (EAP) services including counselling and wellbeing resources
• Complimentary tickets to industry, music and arts events
• Progression – recognition and reward for your efforts

We believe that diversity of thought, skills, experiences and background create more effective and successful teams. We promise equal opportunity for all applicants, irrespective of gender, age, ethnicity, cultural background, race, religion, disability, or sexual orientation.

We've seen the research that women and other people in underrepresented groups tend to only apply when they tick all of the role requirement boxes. If you don’t tick all these boxes, please don’t rule yourself out. If you are excited about this role, we would love to hear from you!